Selasa, 07 September 2010

[Q604.Ebook] Fee Download Pheromones and Animal Behavior: Chemical Signals and Signatures, by Tristram D. Wyatt

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Pheromones and Animal Behavior: Chemical Signals and Signatures, by Tristram D. Wyatt

Pheromones and other kinds of chemical communication underlie the behavior of all animals. Building on the strengths of the first edition, widely recognized as the leading text in the subject, this is a comprehensive overview of how pheromones work. Extensively revised and expanded to cover advances made over the last ten years, the book offers a thorough exploration of the evolutionary and behavioral contexts of chemical communication along with a detailed introduction to the molecular and neural basis of signal perception through olfaction. At a time of ever increasing specialization, Wyatt offers a unique synthesis, integrating examples across the animal kingdom. A final chapter critically considers human pheromones and the importance of olfaction to human biology. Its breadth of coverage and readability make the book an unrivaled resource for students and researchers in a range of fields from chemistry, genetics, genomics, molecular biology and neuroscience to ecology, evolution and behavior.

  • Sales Rank: #3602378 in Books
  • Published on: 2014-03-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .94" w x 7.44" l, 2.30 pounds
  • Binding: Hardcover
  • 424 pages

Review
"Revised and extended since the first edition, this splendid, comprehensive resource covers both 'classic' ideas in the field of chemical communication as well as recent advances ... The attractive cover ... hints at some of the delights to be found inside with the content aimed at both the serious researcher and those just wanting a good overview of the discipline. Despite being a serious text, it is very readable and bursting with examples ... Advice on methodology is given along with suggestions for further reading ... likely to be useful to anyone starting out in this field ... Chemistry is helpfully explained in the appendix, so that those with less grounding can follow the ideas ... All in all, an outstanding textbook and a worthy winner of this year's Society of Biology Book Prize (postgraduate category)."
Judges, 2014 Society of Biology Book Awards

"Tristram Wyatt's Pheromones and Animal Behavior takes us on an interdisciplinary voyage along one of the most ancient communication channels. He explores, in depth, how chemical signals and signature mixtures shape social interactions, and why. I enjoyed his writing style, which also makes the book accessible to non-specialists. This excellent second edition is heavily revised and enriched. It unravels some of the mysteries of the world of pheromones, explaining what they are, their origins, functions, evolution, and the communication purposes they serve in a large variety of animals. Wyatt takes us through a well-judged range of examples of some of the amazing chemical communication strategies, from ants right up to the scent of human attraction. The book is far-reaching, inspiring, and brilliantly illustrated."
Patrizia d'Ettorre, University of Paris 13, Sorbonne Paris Cité

"This thoroughly modern revision of the classic first edition is an amazing journey through the landscape of pheromones. Tristram Wyatt engagingly covers a vast territory, deftly condensing thousands of important academic papers into a lively, informative, and richly illustrated book. Everything from insects to the possibility of sexy secretions from humans is covered from the points of view of neuroethology, chemistry, molecular biology, and more. The book is a must-read for any undergraduate or graduate student or working scientist interested in a singular comprehensive resource on this fascinating topic."
Leslie B. Vosshall, The Rockefeller University

"By highlighting the power of pheromones, this book illustrates how chemical signals rule the animal kingdom. Wyatt challengingly dissects the phenomena derived from chemical communication at molecule, receptor, and neural levels, based on an enormous range of information from past and recent literatures ... I like his point that the importance of chemistry in understanding pheromone action should be re-emphasized, given the recent trends in science that rely too much on molecular biology and neuroscience techniques. This book can be used as a textbook for students but also for researchers, as ... Wyatt gives many valuable insights that direct readers into the research. I cannot help thinking that I will cite this book in all research papers that I will publish in the future. The book is too perfect and insightful to imagine that another new edition would publish while I am still alive."
Kazushige Touhara, University of Tokyo

"Understanding other animals is a matter of seeing the world through their eyes - but awkwardly, for us humans, most animals experience the world primarily through their noses (or equivalent), and to 'see' the world through another organism's nose requires the greatest ingenuity. Remarkably, the fruits of just such enthralling ingenuity is exactly what Tristram Wyatt delivers to us in this rivetingly interesting book, which synthesises cutting-edge research from biochemistry to behavioural ecology, demonstrating en route that what is eye-openingly fascinating can also be life-changingly useful. As Wyatt observes, we live in a chemical world, and this lucidly written and intelligently illustrated book sets the nostrils aquiver as we catch the scent of a new reality."
David W. Macdonald, Wildlife Conservation Research Unit, University of Oxford

Review of the previous edition:
"Pheromones are by far the most important signals used by organisms of all kinds. Wyatt's book is an excellent text and review: up-to-date, comprehensive, balanced, detailed, clearly written, and nicely illustrated."
Edward O. Wilson, Harvard University

Review of the previous edition:
"Wyatt demonstrates an impressive grasp of the literature and has written a most enjoyable and informative textbook (one that I read non-stop)."
Peter Mombaerts, Nature Neuroscience

Review of the previous edition:
"This well-illustrated, thoroughly referenced work is admirably accessible and lucid. It offers much both as a textbook and as an introduction to this remarkable field for new investigators. Tristram Wyatt has given us a gem!"
John G. Hildebrand, Quarterly Review of Biology

Review of the previous edition:
"... as an accessible and intelligent general work on pheromones, this book is invaluable. It is also rare and welcome in its capacity for easy and readable explanation of both the proximate and the ultimate roles of pheromones in animal behavior."
International Journal of Primatology

Review of the previous edition:
"It would be hard to overstate the importance of this book for its contribution to the understanding of animal behavior."
Human Nature Review

About the Author
Tristram D. Wyatt is a senior researcher at Oxford University's Department of Zoology and an Emeritus Fellow of Kellogg College, Oxford. He is interested in how pheromones evolve throughout the animal kingdom, at both molecular and behavioral levels. These broad interests give him a unique vantage point, allowing him to draw together developments across the subject.

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Minggu, 05 September 2010

[V107.Ebook] Download PDF Theory of Microwave Remote Sensing (Wiley Series in Remote Sensing and Image Processing), by Leung Tsang, Jin Au Kong, Robert T. Shin

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Theory of Microwave Remote Sensing (Wiley Series in Remote Sensing and Image Processing), by Leung Tsang, Jin Au Kong, Robert T. Shin

The first single-volume guide to the theoretical underpinnings and practical applications of microwave remote sensing, combining detailed coverage of mathematical derivations relevant to propagation and scattering in physical media with physical examples and practical applications to microwave theory. Covers scattering and emission by layered media, radiative transfer theory, solutions to radiative transfer equations with applications to remote sensing, analytic wave theory for scattering by layered random media, and scattering by random discrete scatterers.

  • Sales Rank: #3298636 in Books
  • Published on: 1985-07-03
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.06" h x 1.50" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 632 pages

From the Publisher
The first single-volume guide to the theoretical underpinnings and practical applications of microwave remote sensing, combining detailed coverage of mathematical derivations relevant to propagation and scattering in physical media with physical examples and practical applications to microwave theory. Covers scattering and emission by layered media, radiative transfer theory, solutions to radiative transfer equations with applications to remote sensing, analytic wave theory for scattering by layered random media, and scattering by random discrete scatterers.

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Jumat, 03 September 2010

[R564.Ebook] Fee Download Integrated Marketing Communication: Creative Strategy from Idea to Implementation, by Robyn Blakeman

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation, by Robyn Blakeman

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message.

This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

  • Sales Rank: #105233 in Books
  • Published on: 2014-07-10
  • Released on: 2014-07-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.06" h x .87" w x 6.94" l, .0 pounds
  • Binding: Paperback
  • 338 pages

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0 of 0 people found the following review helpful.
Easy read.
By Allyson
Very repetitive in content for the price. Easy read.

0 of 0 people found the following review helpful.
Five Stars
By Alesia Sarria
good for creative strategy

0 of 0 people found the following review helpful.
Four Stars
By Liupengjiu
cheaper

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Making Art: Form and Meaning, by Terry Barrett

This comprehensive introduction to art and design explores making artifacts as a process of making meaning. Making Art: Form and Meaning offers a framework for understanding how all the aspects of an artwork--subject matter, medium, form, process, and contexts--interact. The text's wide array of examples and its emphasis on late-modernism and postmodern art give students a thorough look at the expressive possibilities of traditional design elements and principles and contemporary practices, including the use of computer-based, time-based, and lens-based media.

With artist quotes, clearly defined key terms, and a chapter dedicated to studio critiques, Making Art allows students to join the conversation of contemporary art and gives them a jump start in thinking and talking about their work using the language and concepts of today's art world.

  • Sales Rank: #70198 in Books
  • Published on: 2010-01-15
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.50" l, 2.02 pounds
  • Binding: Paperback
  • 288 pages

About the Author
Terry Barrett is Professor of Art Education, with a joint appointment in the Department of Art, at The Ohio State University, where he is the recipient of a distinguished teaching award for courses in criticism and aesthetics within education. He has authored four books: Interpreting Art: Reflecting, Wondering and Responding; Criticizing Art: Understanding the Contemporary (2nd ed.); Criticizing Photographs: An Introduction to Understanding Images (4th ed.); and Talking about Student Art. He edited the anthology Lessons for Teaching Art Criticism, published articles in Aesthetic Education, Afterimage, Art Education, Exposure, Camera-Lucida, Dialogue, Cultural Research in Art Education, New Advocate, New Art Examiner, Studies in Art Education, Teaching Artist Journal, Theory into Practice, Visual Arts Research, and many chapters in edited books. He is an art critic in education for the Ohio Arts Council, consults museum education departments, juries exhibitions, and conducts workshops on studio critiques and writing.

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2 of 3 people found the following review helpful.
The book was over all easy to understand
By Josh
The book was over all easy to understand. I am glad I read it, wish there were more artist "talks".

1 of 1 people found the following review helpful.
Four Stars
By carolyn bagwell
good

4 of 7 people found the following review helpful.
Simply for a warming up.
By Karna Mustaqim
This book along with other Berret's book titled 'Why is that Art?' is a comprehensive introduction to art and design student. Simply to clarifying the mind for studying art/design by categorizing the elements of art making and meaning into : Subject Matter (content), Form, Context and Medium. It would be fruitful for student alike who willing to learn about writing his own artist statement on a more scholarly-based. =)

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Senin, 30 Agustus 2010

[M445.Ebook] PDF Download The Law and Policy of the World Trade Organization: Text Cases and Materials

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  • Binding: Paperback

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Minggu, 29 Agustus 2010

[J400.Ebook] PDF Download From Reader to Reading Teacher: Issues and Strategies for Second Language Classrooms (Cambridge Language Education), by Jo Ann Aebersold,

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From Reader to Reading Teacher: Issues and Strategies for Second Language Classrooms (Cambridge Language Education), by Jo Ann Aebersold,

This text is a self-contained, student-centered methods text that connects reading theory to practical classroom activities. The paperback edition, ideal for introductory courses on the teaching of second language reading, connects reading theory to practical classroom activities. Teachers begin by exploring their beliefs and assumptions about reading and analyzing their own reading strategies. This leads to a critical examination of the pedagogical issues central to the reading classroom, including selecting appropriate activities and effective lesson planning.

  • Sales Rank: #990901 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1997-03-13
  • Released on: 1997-08-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .59" w x 5.98" l, 1.01 pounds
  • Binding: Paperback
  • 278 pages
Features
  • Used Book in Good Condition

About the Author
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Most helpful customer reviews

18 of 19 people found the following review helpful.
Good theoretical and practical guide for ESL teachers.
By A Customer
From Reader to Reading Teacher is a very useful book for both beginning and experienced teachers who want to improve their theoretical knowledge and practical strategies in teaching reading. The book connects reading theory to classroom activities. It encourages teachers to explore their beliefs and assumptions about the nature of reading and provides theoretical basis for better understanding of the background of various reading strategies.
The book provides a variety of examples of methods based on these principles and enables a teacher to choose the strategy most appropriate in any particular situation. It also examines the factors that influence both native language and second language reading, similarities and differences in first and second language acquisition, and relationship between first and second languages. This book helps teachers learn how to select appropriate reading activities and plan effective reading lessons for L2/FL classroom.
The authors of the book provide the readers with a wide variety of examples of texts used in teaching reading and a selection of activities appropriate for different types of texts. Most of these activities can be easily adapted to any particular group of students and are applicable in many practical situations.
Another aspect that makes this book very useful for educators is practicality. Self-assessment exercises and sample lesson plans and activities provided in its chapters helped me as a teacher to determine my professional style. By comparing and analyzing the efficiency of different approaches to teaching reading, teachers can develop their own methods and techniques which would be most effective in their ESL classroom.
Its clear language with a number of real-life examples and exercises, make this book is a good theoretical and practical source of information for both novice and experienced L2/FL reading teachers.

0 of 0 people found the following review helpful.
Good for its purpose.
By L. Jones
I bought this book for a graduate course. It was an interesting read. I will be keeping it for reference purposes.

0 of 2 people found the following review helpful.
Excellent resource
By Kindle Customer
I needed this book for a class that I am currently taking. It is an excellent resource that I feel I will use even after I complete this class.

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Jumat, 27 Agustus 2010

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NCLEX-PN Flashcard Study System: NCLEX Test Practice Questions & Exam Review for the National Council Licensure Examination for Practical N

NCLEX-PN Flashcard Study System uses repetitive methods of study to teach you how to break apart and quickly solve difficult test questions on the National Council Licensure Examination for Practical Nurses. Study after study has shown that spaced repetition is the most effective form of learning, and nothing beats flashcards when it comes to making repetitive learning fun and fast. Our flashcards enable you to study small, digestible bits of information that are easy to learn and give you exposure to the different question types and concepts. NCLEX-PN Flashcard Study System covers: Types of Nosocomial Infections, Principles of Surgical Asepsis, Medical Testing and Labs, TURP Procedure, Romberg's Test , Lithotripsy Procedure, Levels of Consciousness, Mental Exam Basics, Grading of Deep Tendon Reflexes, Glascow Coma Scale, Normative Values, Methods of Oxygen Delivery, Dementia and Delirium, Types of Injections, Ethical Duties of Nurses, Patient Rights, Bioethical Principles, Changes Associated with Aging, Drip Rate Calculations, Barriers to Communication, Nutrition and TPN, Attributes of Nutrients, Methods of Absorption, Metabolism and Nutrition, Medical Nutrition Therapy, Cultural Aspects of Diets, Placenta Previa, Stages of Labor, Assessing Fetal Lung Maturity, Pathology of Eclampsia, PMS and Menopause, Attributes of Battered Women, Apgar Scores, Types of Cardiomyopathies, Opportunistic Infections, Classifications of Cancer, Medical Nutritional Therapy, Staging of Pressure Ulcers, Disease Pathology, Types of Shock, Lipid Profile Labs, Coagulation Studies, CBC Components, Acne Treatment Medications, Phases of Adolescence, Three Types of Jaundice, Pain Assessment, Lymphoma Characteristics, Sexually Transmitted Diseases, Tanner Staging, Vaccinations and Immunizations, Symptoms of Child Abuse, Performing Newborn Assessments, Motor Development, Development of Language, Pharmacology, Types of Adrenergic Receptors, and much more...

  • Sales Rank: #2041355 in eBooks
  • Published on: 2011-11-17
  • Released on: 2011-11-17
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Awesome study aid
By Cordelia
This is perfect for quick study sessions and on-the-go studying. The information provided is comprehensive and the format is great. It's easy to print into flash cards and easy to study topics that you might have difficulty with. The format also makes it great to do studying with on the go or while you have small study periods. This is an excellent study aid.

1 of 1 people found the following review helpful.
I love these flash cards
By david Redmon
I love these flash cards. I have taken the NCLEX twice and failed. I don't have a lot of study time, so the flash cards give me a way to study everywhere I go and they cover so much information I wouldn't have even looked at. I also LOVE that these were made up and all I had to do was purchase, so convenient! In the past I have sat down and spent hours making study cards and it took hours away from my study time. Being able to look at the question on the card and turning it over to find all the info I need is amazing and it really helps me to focus on what i know and don't know. The information that I am not familiar with I can easily set aside as a reminder to keep studying in that area.

1 of 1 people found the following review helpful.
Leitner Method...thumbs up!!
By Annette Thomas
I purchased both the NCLEX-PN Secrets Study Guide and the Flashcard Study System as resources for my graduate support program. The flashcards and the Leitner Method of studying are extremely valuable in assisting my graduates to feel ready for their big test-taking day. I also use the flashcards in a classroom review, and I have found them to be very comprehensive.
I really like the way both products have broken down the content into NCLEX-PN related subject areas; this makes it easier for the grads to understand just how the content will be addressed in the exam itself.

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